Module 6 Nike Marketing Campaign and Messaging Strategy Paper

Stuck with a difficult assignment? No time to get your paper done? Feeling confused? If you’re looking for reliable and timely help for assignments, you’ve come to the right place. We promise 100% original, plagiarism-free papers custom-written for you. Yes, we write every assignment from scratch and it’s solely custom-made for you.


Order a Similar Paper Order a Different Paper

Overview: For this milestone, due in Module Six, you will submit a 2- to 3-page paper outlining the marketing strategy you have selected for the new segment you chose for your brand. This paper should include information about the overall campaign and should explain your strategy in detail.

Prompt: First, review Chapter 14 and Chapter 16 in your text.

Next, draft a 2- to 3-page paper that explains in detail the goals of the overall marketing campaign, channels through which you will market the new segment, the way you will incorporate a one-to-one strategy, and messaging strategy. When discussing your one-to-one strategy, be sure to define one-to-one marketing, describe the stage/s in the consumer buying process for which this strategy is most effective, and determine a one-to-one strategy that would work for the stage you identified, explaining why it aligns with your chosen segment.

Specifically, the following critical elements must be addressed:

IV. Marketing Strategy The goal of a marketing strategy is to increase sales and stay current with how a market is behaving. Present this strategy in a way that communicates why this strategy will be effective, and defend your claims. Remember that when creating a presentation, you should ensure that the elements used display a level of professionalism and do not distract viewers from the key points being presented. A. Overall marketing campaign 1. Define the goals of your marketing campaign for your segment. 2. Determine channels through which you will market the product to your segment. Justify your response. 3. Describe the way you will incorporate one-to-one marketing into your overall marketing campaign. 4. Develop a messaging strategy, including sample messaging, for each channel you identified. B. One-to-one marketing campaign 1. Define one-to-one marketing, and provide an example of how this type of marketing is used. 2. Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing. 3. Determine a one-to-one marketing strategy that would work for the stage you identified and explain why it aligns with your segment.

Writerbay.net

We’ve proficient writers who can handle both short and long papers, be they academic or non-academic papers, on topics ranging from soup to nuts (both literally and as the saying goes, if you know what we mean). We know how much you care about your grades and academic success. That's why we ensure the highest quality for your assignment. We're ready to help you even in the most critical situation. We're the perfect solution for all your writing needs.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper