MKT517 Marketing Mix Strategies used by Southwest & American Airlines Paper

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Marketing mix development: Explain the marketing mix strategies used by Southwest Airlines and American Airlines, with focus on the discussion of similarities and differences. Each element of the 4Ps must be discussed separately. (Roughly 2 1/2 – 3 Pages)

Also need help correcting the SWOT Analysis in the attached paper file. Instructor feedback is given for corrections needed.

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