You will select a research study to share with the class. The topic of the research study should be related to one of Marketing strategy 4P variable (Product, Price, Promotion and Place): Place. You have to search article on variable PLACE. Keyword search terms might include one of the following: marketing channel strategy, distribution, or supply chain. Once you have selected your research study, post a 500-word synopsis of the major points from the research.
Since your discussion will focus on this one article, please include the article reference at the top of the post.
The initial posting should be completed by Sunday at 10:00 p.m EST. By Monday at 10:00 p.m EST., return to the forum and post a meaningful question or comment (150 words) to the postings of two classmates. (I will send posting of 2 classmates once synopsis is received)
Remember the journal article selected should be a research study. If you have questions about the article selection, please contact your professor.