Brand Management, Part II

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The purpose of this assignment to have you craft your brand and share the branding message.

There are many ways to share your ad whether in print, in person, on the Internet, through networking, or on-the-air.

In an effort to get to know your market and community, you recently attended a networking function in your geographic area and bumped into a radio producer that features small businesses on a local AM channel. His show focuses on new and upcoming businesses in the area.

This generous radio producer has given you a free-of-charge opportunity with a short, radio commercial to discuss your company brand and what it means to your customers.

Assignment Steps

Create a 60-second branding commercial using a video program of your choice.

Include the following in your commercial:

  • The name of your small business.
  • Your company’s product(s) or service(s).
  • Your brand and what it means to you.
  • What you want your niche market to see and feel when the market is exposed to your brand.

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