Visual Argument

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Visual Argument Prompt (Choice No. 2):

This assignment encourages you to go beyond only

considering the words in a text -its linguistic content- and to

also observe how visual elements, such as graphics,

typography, color, and placement, contribute to meaning and

persuasion. Visual arguments surround us in life and online. In

our daily lives, we are frequently confronted by advertising

with very little linguistic content that is still highly persuasive.

This project will help you to:

Come to understand that your audiences, your purposes,

and your contexts should motivate your linguistic and

visual choices

Cultivate your visual literacy

Learn some of the basic elements of design

Prompt:

This project has two parts: a visual argument and

a project assessment reflection.

Specific Requirements

Your visual argument must include:

Be primarily visual rather than linguistic. It can take almost

any form: a painting, an advertisement, a poster (for movie,

concert, or app), a comic strip, a sculpture, a photograph,

a video, a computer generated image or animation, a

collage, etc.

Consider: an emotional appeal, an appeal to credibility,

an appeal to logic

A visual representation of that purpose and claim which

communicates not only the overall idea, but employs the

strategies we discussed in class

Support your claim through evidence, visual choices, such

as typography, color, placement, graphics, etc.

Appeal to a specific audience. Write about translating

linguistic claims into visual claims. How does your visual

support your project and purpose?

You will also compose a

short essay reflection

(2-3 pages)

in which you analyze the process you used to compose your

visual argument, composed of answers to the questions

below. Use essay format for this.

For your project assessment reflection, you must:

Write about the context. In what ways does your visual

argument appeal specifically to the audience you

identified? That is, how do your design choices persuade

your audience?

Components

to

Consider:

Assignment

Possibilities:

1.

Photographic

Essay:

Create

a

series

of

photos

serving

your

purpose;

must

present

images

that

appeal

to

one

of

the

Aristotelian

appeals.

2.

Movie

or

Concert

Poster:

Create

a

poster

staring

your

choice

of

text.

3.

Ad

Campaign:

Develop

an

advertisement

campaign

for

your

specific

text.

4.

Editorial

Cartoons:

Design

a

series

of

cartoons

and

captions

for

the

text

of

your

choice.

Requirements

for

Essay

Reflection:

1. MLA Format

2. Length: 2-3 pages

3. If you include sources, they

must be cited properly in

MLA format, and be

included on a works cited

page.

4

Write about how you used Ethos, Pathos and Logos.

Remember these? How did you appeal to ethos, logos,

and/or pathos in your visual? Which of these appeals is

the strongest? Why?

Ethos: What does your choice of medium say about

your ethos? How are does your design reflect

your character? Do you convey your ethos

through typography? Color? Some other way?

Logos: How does your visual rely on logos? Can

your readers easily understand your visual? Does

your visual convey information efficiently? In

what ways do you appeal to logos? Through

typography? Color? Placement? Some other way?

Pathos: How does your visual appeal to emotion?

Do you convey emotion through typography?

Color? Some other way?

Write about the process. What was the most challenging

part of composing your visual argument? Why was it so

challenging? Briefly describe and explain one of the

significant revisions you made to your visual argument

after your initial draft. What is the most effective aspect of

your project? Have you deliberately adapted a standard

form in an unusual or creative way? If so, why?

5

Grading Rubric for Essay Final Draft

To grow as a writer, you must place close attention to feedback and note areas for growth. Please do not

interpret a “Well Done” or “Outstanding” as meaning that you no longer need to develop that aspect of your

writing. There is always room for growth!

Critical Thinking:

Inadequate

Developing

Adequate

Skillful

Outstanding

uses a critical voice to answer all

parts of the essay prompt and

show that you have thought

critically about the topic.

discusses complexities and does

not make things seem more

simple than they are.

considers multiple perspectives.

Central Idea:

Inadequate

Developing

Adequate

Skillful

Outstanding

has one controlling idea, stated

in a

thesis

statement early in

the paper that answers the

prompt and contains both limited

subject and attitude.

has multiple paragraphs with

a

topic sentences

that

develop the thesis

Support:

Inadequate

Developing

Adequate

Skillful

Outstanding

cites relevant support

from the

text—direct quotation and/or

paraphrase—to illustrate the

main point.

introduces cited information as

specified in

MLA style

.

explains the connection

between the citation and the

point by analyzing information.

6

summarizes

and

explains

the

ideas in the text(s) for your

readers who are unfamiliar with

them.

Organization:

Inadequate

Developing

Adequate

Skillful

Outstanding

organizes ideas logically

and

follows a

clear

pattern of

development.

contains a

clear introduction,

body, and conclusion

.

Utilizes effective

transitions

between and within paragraphs.

Mechanics:

Inadequate

Developing

Adequate

Skillful

Outstanding

has limited proofreading and

spelling errors. (Errors MUST

NOT impede

clarity

and

comprehension

of text)

uses a variety of sentence

structures.

demonstrates

correct

MLA format

and citations.

has a

complete Works Cited

page

that demonstrates a

working understanding of MLA

citation requirements.

Final Essay Packet is

Complete with Rough Draft

Copies and Brainstorm

Yes No

OVERALL SCORE

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