IMPORTANT NOTE: The length of the above “Student Paper Example” is much longer than required but the student applied such thorough research I felt it important to use it as a guide for other students. The brand “Extra Gum” is not an option for students since it is presented here as an example.
Reminder: Sources such as Wikipedia, US Weekly, and the National Enquirer are not legitimate sources. Examples of legitimate industry/trade sources include: Advertising Age, Forbes.com, NYTimes.com, WHYY radio, The New Yorker, etc. If you are unsure of a source’s legitimacy, you must follow-up with me before final submission.