MKTG3596 Amazons Emotional Appeal and Luxury Brands Consumer Behavior Paper

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IMPORTANT NOTE: The length of the above “Student Paper Example” is much longer than required but the student applied such thorough research I felt it important to use it as a guide for other students. The brand “Extra Gum” is not an option for students since it is presented here as an example.

Reminder: Sources such as Wikipedia, US Weekly, and the National Enquirer are not legitimate sources. Examples of legitimate industry/trade sources include: Advertising Age,,, WHYY radio, The New Yorker, etc. If you are unsure of a source’s legitimacy, you must follow-up with me before final submission.

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