business market analysis part i

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Resources: How to Do a Market Analysis for a Business Plan and Write Your Business Plan……

Purpose of Assignment

The purpose of this assignment is to provide you with hands-on experience analyzing the market for your specific business and conducting a thorough analysis.

Think of a small business opportunity you are interested in pursuing. Prepare a presentation for potential financial investors.

Assignment Steps

Complete a market analysis on your proposed (or existing) business.


Include the following elements (Keep in mind that you need to narrow your target market to a manageable size based on start-ups in your industry):

  • Distinguishing characteristics
  • Size of the primary target market
  • What market share can be gained
  • Pricing and gross margin targets
  • Competitive Analysis
  • Regulatory Restrictions
  • Write 3 to 5 questions you anticipate would be a challenge to answer, given your existing marketing analysis, from your financial investors. Provide an answer to each question.
  • Create a 12 to 15 slide presentation on your market analysis.

Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals.

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