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“We can only develop criteria and then evaluate a subject if we know the subject’s purpose and audience…What is your movie attempting to do? To succeed as a comedy for teens? To maintain high action for adults? To retell a classic fairy tale for children?…Evaluating something means understanding what that subject is attempting to do.” (Composition of Everyday Life, p. 339)
A movie’s purpose and audience are directly tied to what the movie is attempting to do. Different types, or genres, of movies attempt to do different things. Comedies make us laugh. Horror movies scare us. These are defined as the conventions of movies in particular genres.