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Airbnb
An individually written case study of 3,000 words. The theme for the case study is ?A critical evaluation of a business venturing process that brought about the creation and growth of a successful entrepreneurial venture?.
Research methods: you are not expected to conduct primary research (i.e. interviews with individual entrepreneurs). You should gather the information about the business venturing process and the venture from the books, journals, newspapers, business magazines and the Internet.
In constructing the case study, you are expected to address the following:
Micro-level dimensions: Individual entrepreneur (s), biographies, key drivers, and forms of ?capital? s
Meso-level dimensions: Activities, relationships and strategies involved in different phases of the business venturing process
Macro-level dimensions: Contextual backdrop, including national and international setting, industry and culture.

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