1. General information and due dateThis assignment constitutes 35 per cent of the assessment in this

1. General information and due dateThis assignment constitutes 35 per cent of the assessment in this unit. The due date for theassignment is 5 pm on Friday of Week 10 of semester. Your lecturer will provide the timeand place of lodgement.2. PurposeBUACC5901 is concerned primarily with the use of accounting information. The purpose ofthe assignment is to provide students with the opportunity to apply the knowledge andskills acquired in Accounting and Finance to a practical task involving the use of ‘real-world’accounting information. This is intended to consolidate students’ accounting knowledgeand skills. Students are required to complete the assignment in groups of two or three. Theobjective of such group work is to foster the development of co-operative work skills.3. RequirementsStudents are to organise themselves into groups of two or three to complete theassignment.The basic requirement is to undertake a general financial analysis comparing David JonesLimited (ASX Code DJS) financial position and performance in Financial Year 2011 comparedto FY 2010. The 2011 annual report is available at http://www.davidjones.com.au/For-Investors . (Note: students are to use the ‘Consolidated’ data in conducting their analysis.)The analysis should consider each of: profitability, asset efficiency, liquidity, capitalstructure, and market performance.Note that for those 2010 ratios which involve Balance Sheet figures students will require the2010 annual report (in addition to the 2011 report) to provide the 2009 end-of-year balancesheet figures.The assignment will contain two main elements:Schedule(s) of relevant ratios and other useful calculationsThe detailed calculation of relevant ratios and other useful calculations should be includedas one or more appendices prepared using Excel or a similar spreadsheet. Students areadvised to show the formulae used in determining particular ratios and other figures. Dataitems (for example ‘Sales Revenue’ or ‘Total Assets’) should be entered in a single cell in a2specially designated ‘data area’ in the spreadsheet, with any calculation referencing therelevant data cell.A written reportThe written report should:? Explain briefly what is revealed by the ratios and other calculations in the context ofthe companys’ profitability, asset efficiency, liquidity, capital structure, and marketperformance. In particular, any important changes over the period 2010 to 2011should be identified, discussed and, where possible, explained.? Provide an overall assessment of whether the company over the 2011 financial yearhas been better than 2010 from the perspective of existing equity investors(shareholders).4. Other guidelines? The assignment is to comply with the University’s General Guide for the Presentationof Academic Work (revised edition 2011) and the written report is not to exceed3,000 words.? Students are encouraged to seek and use additional public information about thecompany from sources other than the annual report (for example, from the internet,newspapers, and business magazines). However, it is not envisaged that students willbe engaged in extensive research of this nature and it is expected that the annualreport will be the primary resource relied upon in completing the assignment.Students are asked not to try and make direct personal contact with the company orits officers (for example by telephone, fax, letter or email) in an attempt to gatherfurther information.? Do not reproduce company promotional material from the annual report or companywebsite and represent it as critical analysis. It is not!? Students are expected to obtain relevant share price data for the company so thatinvestment ratios (such as a price earnings ratio) can be calculated. (It isrecommended that students obtain the companys’ share price as at the 2010 and2011 balance dates for the purpose of calculating relevant ratios on these dates.Share price data is available from a variety of sources including the internet.? Students may find it useful to consult accounting references, in addition to theprescribed text, which deal with the analysis and interpretation of company financialreports.3

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